Associate Brand Manager, Curlsmith
helenoftroy

Our Beauty & Wellness division empowers consumers with trusted products that support self-care, from salon-quality styling tools to wellness devices like humidifiers and air purifiers. Our innovative products and solutions promote healthy living, elevating the lives of consumers every day. This business unit includes Braun, PUR , Honeywell , Vicks , Hot Tools , Drybar , Curlsmith , and Revlon brands, and this role may support one or more of these brands.

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Position: Associate Brand Manager, Curlsmith

Department: Marketing for Curlsmith

Work Location: Boston, MA , Hybrid (work 3 days onsite)

Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.

What you will be doing:

Associate Brand Manager helps to drive success and consumer love for the Curlsmith brand in the U.S. This role will work alongside the Sr. Brand Manager, US Marketing, Curlsmith, helping to plan, organize, and direct marketing activities to achieve short-range and long-range business objectives . Candidates must be creative, highly organized, detail-oriented with exceptional communication and analytical skills.

• Marketing and Business Planning:
  

• Assist in the development of marketing plans, business plans, sales strategies, and action plans for identified targets of opportunity that clearly define objectives , goals, win strategies, schedules, and action assignments.
  

• Work closely with marketing colleagues to bring these plans to life, with clear objectives , goals, schedules and assignments.
  

• Go to Market Support:
  

• Work with Sr. Brand Manager to develop and execute 360 marketing plans to support the Curlsmith brand in the US Market .
  

• Build and maintain detailed marketing calendar that consolidates all marketing priorities and activations, and will work closely with Integrated Marketing, Creative, and other internal and external teams to bring these plans to life .
  

• Monitor campaign performance to ensure commercial goals are met/exceeded .
  

• Sales Support:
  

• Work closely with Sales to facilitate the selling process, including retailer strategy, pricing analysis, reading and following up on call reports, PowerPoint presentations, relevant market data, and samples and artwork .
  

• Partner with Sales, Trade and Integrated Marketing colleagues to ensure in-store and online experience is seamless for our consumers .
  

• P&L Support: Partner with the Sr. Brand Manager to drive profitable growth and ensure the long-term health of the brand. Key responsibilities include:
  

• Managing the selling expense budget to ensure efficient allocation of resources and successful execution of brand activations.
  

• Conducting ongoing business performance reviews to evaluate SKU profitability, validate each product's strategic role, and ensure proper positioning within the Curlsmith portfolio and against competitive offerings.
  

• Market Analysis:
  

• Monitor product movement and market share using POS data and sources like Nielsen, Circana , and Profitero .
  

• Provide ongoing strategic and tactical recommendations to management.
  

• Conduct regular store checks and assess competitive product offerings to stay informed on marketplace trends.
  

• Create communication tools (e.g., charts and graphs) for sales, management, and customer presentations.
  

• Forecasting:
  

• Work with Finance, Sales and the Sr. Brand Manager to develop annual sales forecasts .
  

• Align with the Demand Planning Analyst and Sales to oversee the monthly issuance of latest estimates to update the forecast.
  

• Data Maintenance:
  

• Work with supply chain, engineering, quality department, program managers and creative to maintain item information including product specs, part numbers, descriptions, engineering change requests, etc.
  

Skills needed to be successful in this role:

• Understanding of Brand Management/Marketing in Mass, Drug, Prestige and ecommerce retail environment
  

• Excellent communication and interpersonal skills.
  

• Solid analytical skills with the ability to solve problems and develop creative solutions.
  

• Excellent Follow-thru and detail orientation
  

• Basic understanding of costing/pricing financial analysis and P & L management
  

• Experience in Product And Packaging Development/Management
  

• Knowledge of Retail Pricing, Promotion, Distribution And Merchandising. Overall Customer Journey
  

• Strategic thinking ability but can act tactically . Able to develop creative marketing solutions
  

• Experience working cross-functionally and across an organization
  

• General computer skills, must have solid working knowledge of Microsoft Office
  

• Must have some comfort level in presenting to peers and management team
  

• Strong project & time management ability and organization skills are critical to this position
  

Minimum Qualifications:

• Bachelor's Degree
  

• 3+ years' marketing experience in the consumer products/beauty are na
  

• Authorized to work in the United States on a full-time basis
  

Preferred Qualifications:

• MBA in marketing and management
  

In Massachusetts, the standard base pay range for this role is $ 70,447.68 - $ 88,059.59 annually. This base pay range is specific to Massachusetts and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.

Benefits: Salary + Bonus , Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.

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For more information about Helen of Troy, visit www.helenoftroy.com . You can also find us on LinkedIn , and Glassdoor .

Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thoughts, cultures, and backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.

We will provide individuals with disabilities with reasonable accommodations to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000.

Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June - many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.

At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.

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