Associate Manager of Marketing and Communication
Vanderbilt

JOB DESCRIPTION

About the Work Unit:

The School of Nursing Marketing and Communications unit is a multidisciplinary team that delivers comprehensive creating and strategic communications support, including graphic design, photography, video and special project development, digital asset management, advertising, web development and content creation. The department collaborates closely with campus partners and external stakeholders to maximize impact, including VUSN Alumni Relations, which supports alumni communications and events; VUSN Development and Alumni Relations, which leads tailored fundraising messaging; and the Vanderbilt University Division of Communications. The unit's mission is to build and sustain positive awareness of VUSN's education, practice and research strengths; attract and convert high-quality applicants; support school leadership and stakeholders with strategic communication; and provide integrated marketing and creative services across programs. Key initiatives include branding, digital and traditional advertising, market research, public relations, social media, web strategy, direct response efforts, collateral development, internal communications and publications.

Key Functions and Expected Performance:

Develops and executes marketing strategies and integrated tactical plans designed to raise the reputation and awareness of the School of Nursing and its programs.

• Works independently and with partners to build, execute and refine enrollment, external learning and reputation marketing campaigns in a variety of formats, including traditional, digital, paid search, email and direct response.
• Helps articulate quantifiable objectives and recommends tactics and timeline
• Creates strategic plans for marketing initiatives, including message development, creative direction, target audiences, timelines and/or other related aspects
• Develops strong relationships and effective collaborative processes with program partners
• Develops and monitors marketing communications budget to achieve plan
• Tracks and analyzes key metrics and performance data for social media and digital marketing campaigns
• Conducts marketing research and competitive analysis to inform decision-making and recommend improvements
• Proactively seek ways to help VUSN programs to improve performance

Develops and distributes compelling messaging and content for target audiences.

• Develops or assists in creating content and messaging that engage prospective students
• Reviews and manages creative materials needed to execute tactical plan, including but not limited to:

- Admissions brochures and printed collateral

- Direct response communications - email and direct mail

- Web copy and graphic presentation

- Advertising - digital and traditional

- Video

• Creates and enhances program-specific content on the school's website
• Optimizes web pages
• Ensures that the VUSN branding standards are consistently applied

Perform other relevant duties as assigned

Supervisory Relationships:

This position has no supervisory responsibilities; this position reports administratively and functionally to the Executive Director of Marketing and Communications.

Education and Certifications:

• Bachelor's degree from an accredited institution is required
• 3-5 years of experience in marketing or advertising, preferably in higher education

Experience and Skills:

• Demonstrated success in integrated marketing and communications initiatives, including advertising, digital and social media marketing, direct response, email and event campaigns.
• Strong knowledge of marketing and communications principles, including brand strategy and management, message development, competitive analysis and higher education graduate enrollment marketing trends.
• Exceptional written and verbal communication skills with a high level of creativity; experience creating and managing content across websites, social platforms and digital channels.
• Advanced technical and analytical capabilities, including SEO/SEM, web content management systems, basic HTML, Adobe Creative Suite, Microsoft Office, and data analysis, reporting and budgeting.
• Proven ability to manage multiple projects and deadlines simultaneously while working both independently and collaboratively, flexibility to work outside normal business hours as needed.

Candidate who are contacted for an interview may be required to submit writing samples.

ABOUT US

At Vanderbilt University , our work - regardless of title or role - is in service to an important and noble mission in which every member of our community serves in advancing knowledge and transforming lives on a daily basis. Located in Nashville, Tennessee, on a 330+ acre campus and arboretum dating back to 1873, Vanderbilt is proud to have been named as one of "America's Best Large Employers" as well as a top employer in Tennessee and the Nashville metropolitan area by Forbes for several years running. We welcome those who are interested in learning and growing professionally with an employer that strives to create, foster and sustain opportunities as an employer of choice.

We understand you have a choice when choosing where to work and pursue a career. We understand you are unique and have a story. We want to hear it. We encourage you to apply today so that you might become a part of our story.

Vanderbilt University is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran, or any other characteristic protected by law.

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