Digital Communications Manager - Law School
University of Richmond

Job Description

A resume and cover letter are required to be considered for this position. Finalists will be asked to provide a professional work sample.

POSITION SUMMARY:

Reporting to the Director of Communications and Marketing, the Digital Communications Manager will shape the Law School's digital footprint. The DCM defines and executes the Law School's communications strategy across all digital platforms, including websites, social media, email, SEO/GEO, and advertising. The DCM will support institutional marketing and communications efforts by creating and curating shareable content to reach a variety of internal and external audiences.

JOB DUTIES/RESPONSIBILITIES:

Strategy & Content Development: 40%

• Develop and execute the School's digital communications strategy across websites, social media, and email to drive key business objectives including brand awareness, reputation management, recruitment, and philanthropic engagement
• Collaborate with School departments to evaluate and recommend best digital solutions for their goals.
• Define key metrics and analyze data for university properties, GEO/SEO and search tools, web accessibility, and advertising/campaign asset performance to continually evolve and improve.
• Monitor and evaluate social and digital trends to identify emerging opportunities to grow key audiences and increase engagement across platforms.
• Collaborate with colleagues in University Communications to optimally integrate and align the School's digital strategies with overall institutional strategy.
• Maintain a pulse on school-wide programming and achievements to proactively identify opportunities for content.
• Implement best practices in digital communications, marketing, higher education, and legal education to improve digital presence and enhance user experience.
• Balance multiple projects and deadlines while creating high-quality content.

Digital Platform Management: 30%

• Oversee content management for the School's website, social media, and other digital communications channels.
• Regularly conceptualize, create, and publish content that enhances affinity for the School, communicates successes, builds connections, and encourages engagement.
• Monitor social media mentions and, in partnership with the Director of Communications & Marketing, determine appropriate responses and address areas of concern.
• Conduct front-line quality assurance testing for web-based and digital products
• Develop and maintain editorial calendar for content across digital platforms.
• Conduct regular platform audits to ensure content is accessible, up-to-date, accurate, and optimized.

Visual Content Creation and Art Direction: 20%

• Serve as the School's primary photographer and videographer.
• Organize and direct photo and video shoots, provide photo and video coverage for events, develop scripts, cast projects, manage postproduction.
• Conceptualize and integrate video and photography into digital platforms.

Data Analysis: 10%

• Develop KPIs to evaluate content performance. Monitor, analyze, and report on website and social media data and trends to determine successes and recommend areas of opportunity for current and future brand advancement.

CONTACTS:

• Law School Director of Communications & Marketing
• Law School Associate Director of Communications & Events
• Multimedia Production & Technology Specialist
• University Web and Communications Teams

SUPERVISION EXERCISED:

Supervises the occasional work of freelance vendors and contractors.

WORKING CONDITIONS/PHYSICAL EFFORT:

Office environment. Computer use is required, as well as light physical effort, such as lifting cameras, video equipment, etc.

QUALIFICATIONS:

Knowledge, skills & ability:

• Strong understanding of modern web and digital platforms
• Strong understanding of modern content strategy definition and execution
• Strong knowledge of web/digital best practices, including usability, accessibility, and mobile/responsive web
• Demonstrated social media platform fluency as part of a business strategy
• Deep knowledge of web content management systems, such as Wordpress, Cascade, or Terminal Four
• Familiarity with social media management tools (i.e. Hootsuite, Sprout Social)
• Strong knowledge of website and social media analytics tools (i.e. GA4)
• Demonstrated understanding of search engine optimization (SEO)/generative engine optimization (GEO)
• Proficiency in relevant software, including Adobe Creative Suite and Canva
• Ability to learn new programs and adapt to new technologies quickly
• Strong understanding of digital marketing principles, best practices in communications, and brand management
• Exceptionally skilled at project management and multitasking
• Strong eye for design and digital storytelling
• Clear and concise written and verbal communication skills
• Ability to collaborate and an affinity for teamwork

Education & experience:

• Required: Bachelor's degree with 3 years' experience in communications, marketing, web design, journalism, or graphic design.
• Preferred: Experience with writing for a variety of audiences and channels, web content development, social media content development and management, or data analytics are a plus.
• Preferred: Experience with video editing, email marketing, photography, videography, or graphic design are a plus.

Pay Structure:

Salaried Exempt position, Grade level 6: $58,656 to $75,046

Schedule Hours: 38.75 hours per week. The typical schedule will be weekdays from 8:30 a.m. to 5 p.m. Occasional evening work will be required.

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