Email Marketing Manager
Horizontal Talent

Overview
We are seeking an experienced Email Marketing Manager to support migration from legacy ESP to a new enterprise ESP. This role will play a key part in managing email communications, leading ESP migrations, and building scalable templates to support marketing campaigns.

Key Responsibilities

• Lead or support Email Service Provider (ESP) migrations, including platform setup, data migration, and testing (e.g., Salesforce Marketing Cloud, Braze)
• Develop, build, and maintain responsive email templates within ESP platforms
• Partner with marketing, design, and development teams to execute email campaigns
• Ensure emails are optimized for deliverability, performance, and user engagement
• Manage audience segmentation, lists, and campaign workflows
• Conduct QA testing across devices and inbox providers
• Analyze campaign performance and provide insights for optimization
• Support integration of email efforts with broader digital initiatives, including the new website

Required Qualifications

• 3+ years of experience in email marketing or lifecycle marketing
• Hands-on experience with ESP migrations (e.g., Salesforce Marketing Cloud, Braze, or similar platforms)
• Experience building and editing email templates within ESPs
• Strong understanding of email best practices, including deliverability and compliance
• Familiarity with HTML/CSS for email development and troubleshooting
• Experience with audience segmentation and campaign automation

Preferred Qualifications

• Experience with SMS or mobile marketing campaigns
• Familiarity with customer journey mapping and lifecycle marketing strategies
• Experience integrating email platforms with CRM or CDP systems
• Knowledge of A/B testing and campaign optimization techniques

Horizontal facilitates valuable and productive conversations between you and potential employers. We can assist you in growing your career by partnering you with employers that offer challenging assignments. For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The pay range for this role is $37 - $71 per hour. This is not a guarantee of compensation, as final offer amount may vary based on factors including but not limited to experience and geographic location.

---