Growth Marketing Program Manager
AAA Washington

Growth Marketing Program Manager

Position Summary

This role is responsible for designing, launching, and scaling cross-functional membership growth programs that drive revenue through internal membership sales activation and other innovative acquisition channels. Focuses on diversifying growth beyond traditional marketing, defining CRM-enabled sales and lead management strategies and partnering with stakeholders across the organization to orchestrate scalable programs that deliver a connected member journey.

About AAA Washington

At AAA Washington, we equip our members with trusted service and expertise to confidently travel through life. For over 120 years we have provided our members with best-in-class roadside assistance, discounts and rewards, travel services and insurance. Seeking to reflect the communities we serve and create an inclusive culture, we encourage employees to bring their full self to work and support applicants from all backgrounds, abilities and walks of life to apply.

Why You'll Love Working Here

You'll play an important role in bringing AAA Washington's spirit of service and peace of mind to our membership. Consistently ranked as one of the Best Places to Work by Puget Sound Business Journal, we aim for work-life balance across the organization. We support hybrid and remote work options for many positions based in our corporate office (Bellevue, Washington) along with some of the best benefits in the region!

What You'll Do

Core Responsibilities

• Own end-to-end growth programs outside of traditional marketing, with a primary focus on employee activations, membership sales incentive programs, community-based growth channels, B2B partnerships, and other acquisition programs.
  
• Lead employee activation strategies that make membership easier to sell through defining requirements for CRM-enabled lead management, real-time agent resources, and sales enablement experiences.
  
• Design program strategies and operating models, including clear objectives, success metrics, workflows, and governance to ensure initiatives are scalable and deliver measurable business impact. Move successful initiatives from concept to test to operationalized and repeatable programs.
  
• Serve as the primary cross-functional lead for owned programs, partnering closely with Marketing, Sales, Operations, Analytics, Digital, and Technology teams to drive alignment and execution.
  
• Develop enablement materials and playbooks for employees, agents, partners, and external organizations, including scripting, FAQs, training resources, and go-to-market guidance.
  
• Partner with CRM, Digital, and Marketing Technology teams to ensure growth programs are supported through Salesforce and related platforms, translating business needs into clear requirements and prioritization.
  
• Partner with centralized analytics teams to define and track KPIs, measure effectiveness and ROI, surface insights, and optimize program performance.
  
• Identify process gaps and operational friction across owned channels, recommending improvements to systems, workflows, and policies to support growth at scale.
  
• Develop a deep understanding of non-members who do business with AAAWA today to design CRMdriven programs that drive membership conversion through defined MQL journeys.
  
• Stay current on industry trends, competitive programs, and emerging technologies, applying best practices to evolve employee activation and growth strategies.
  
• Communicate performance, insights, and recommendations to leadership, providing clear updates and data-backed proposals.
  
• Contributes to a positive team dynamic through respectful interactions, positive contributions, and active collaboration to achieve department and organizational goals.
  
• Incorporates AAA's vision, mission and values in day-to-day activities and behaviors; guides and motivates others to remain committed to AAA's vision mission and values.
  

Supervisory Responsibilities

• This job does not have supervisory responsibility.
  

Minimum Qualifications

• Bachelor's degree (BA) in marketing, business, or related field or equivalent experience
  
• 5+ years' experience in growth program or growth marketing role(s)
  

Preferred Qualifications

• Experience in assigned business-line industry
  
• Experience in related industries using multiple sales channels
  

Certificates, License, Registrations

• None
  

Knowledge, Skills, and Abilities

• Proficient in marketing automation technology, such as Salesforce
  
• Ability to use analysis to make data-driven decisions regarding growth of department
  
• Ability to innovate and drive change while pushing for continuous improvement
  
• Ability to become knowledgeable of AAA products, services, and procedures
  
• Ability to adjust style and approach to suit situations that involve rapidly changing tasks, shifting priorities, and simultaneous demands
  
• Ability to communicate clearly and professionally, both verbally and in writing, including effective use of listening skills
  
• Ability to make timely and sound decisions and convey the necessary authority and confidence in all interactions
  
• Ability to notice discrepancies and inconsistencies in available information
  
• Ability to establish and maintain cooperative working relationships
  
• Skills in establishing rapport and gaining the trust of others
  
• Ability to lead others, guiding them toward individual and organizational goals, and able to coach for performance
  
• Competent in Microsoft Office and navigating the internet
  

Compensation, Work Location, and Benefits

Location: Bellevue, WA. Hybrid, 1 day/week.
Pay Range: $105,876 - $126,990
Employment Type: Full Time

• We offer a competitive total rewards package, which may include:
  
• Health Insurance (medical, vision, dental, and prescription drug)
  
• Up to 22 Days of Paid Time Off in the first year
  
• Ten paid holidays in addition to PTO
  
• One floating holiday in addition to PTO
  
• Eligibility for a discretionary bonus based on company performance
  
• Paid, on-going training throughout your career
  
• 401(k) with Employer Match
  
• Life, Short-Term Disability and Long-Term Disability insurance
  
• Flexible Spending Accounts
  
• 4 Hours of Volunteer Time Off per year
  
• On-Demand Pay / Earned Wage Access
  
• Free Premier RV AAA Washington Membership
  
• Travel, Insurance, and Membership Discounts and Perks
  
• THRIVE wellness program benefits
  

Work Environment and Physical Requirements

The physical environment is typical of a standard office space. It requires the employee to work inside for the duration of work. Must be able to remain in a stationary position, sitting for more than 50% of the time. This position will require occasionally moving about inside the office to access equipment, cabinets, etc. May work around office equipment which could be noisy, such as copiers and fax machines

Additional Information

• Equipment Used: Computer, phone, systems, and other work equipment and tools.
  
• Travel: No Travel
  

Equal Employment Opportunity Statement

AAA Washington is an equal opportunity employer. We are committed to providing reasonable accommodations to individuals with disabilities and ensuring an inclusive hiring process.

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