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Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behavior, and drive growth-powered by six decades of expertise and an expansive, high-quality data set.
At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We're a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work. Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana. Learn more at www.circana.com.
Role Overview & Job Responsibilities
Consultants II/Sr. Consultants for various and unanticipated worksites throughout the U.S. (HQ: Chicago, IL). Responsible for project management and client relationships for marketing analysis. Independently collaborate with clients and internal teams to maximize and apply insights gleaned from marketing analytics data, including store date analysis, household purchase behavior analysis, surveys, audits, data modeling, in-market testing, and other custom projects. Act as Subject Matter Expert (SME) in household goods and packaging in CPG industry. Use expertise with syndicated data solutions to draw actionable insights for presentation to clients. Translate marketing Point of Sale (POS) data and analysis into relevant implications within the CPG industry. Provide analytical solutions and business insights to address business gaps, opportunities, and create value for clients. Drive high-quality results through effective marketing data integrity. Educate clients on marketing analytics methods to assist in their understanding of recommendations, manage training, set up leadership calls. Plan and organize projects including determining effort and resources required to meet objectives, and plan, coordinate and manage resources effectively to ensure task completion, and solve/manage content deliverables. Work with business partners to create management solutions. Make recommendations to clients appropriate to their business needs and follow through on commitments to ensure the needs of the client are met. Integrate new clients into marketing systems. Identify marketing business opportunities. Responsible for budget creation for projects. Mentor junior analysts and consultants assigned to projects. Technical Skills: survey, interview and census data; Psychographic, consumer and household shopper insights including surveys and marketing coding; Excel; PPT.
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