Senior Brand Manager, Curlsmith
helenoftroy

Our Beauty & Wellness division empowers consumers with trusted products that support self-care, from salon-quality styling tools to wellness devices like humidifiers and air purifiers. Our innovative products and solutions promote healthy living, elevating the lives of consumers every day. This business unit includes Braun, PUR , Honeywell , Vicks , Hot Tools , Drybar , Curlsmith , and Revlon brands, and this role may support one or more of these brands.

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Position: Senior Brand Manager, Curlsmith

Department: Marketing, Beauty & Wellness

Work Location: Boston, MA, Hybrid (work 3 days onsite)

Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.

What you will be doing:

The Senior Brand Manager, Curlsmith US is a key leader responsible for shaping and executing the U.S. brand strategy to maximize growth, profitability, and market share. This position leads the development and execution of strategic marketing initiatives, ensuring alignment with business objectives and long-term brand vision. The ideal candidate will have a deep understanding of the consumer, the customer, and the competition, and turning insights into winning strategies to increase sales and share for the brand within the Beauty category . Reporting to the VP of Marketing, Prestige Beauty, this position manages the full US P&L and is supported by one direct report.

Strategic Planning and Marketing Execution:

• Define and execute strategic marketing plans that deliver measurable growth in revenue, share, and brand equity.
  

• Drive brand strategy to deliver continuous growth in a dynamic, competitive environment
  

• Lead organizational activity to execute strategic priorities, ensuring alignment across functions and delivering measurable business results.
  

Go to Market Leadership:

• Own the creation and execution of 360° marketing strategies for the U.S. market, ensuring integration across all consumer touchpoints.
  

• Oversee the marketing calendar and prioritize initiatives to maximize ROI and brand equity.
  

• Champion digital-first strategies and leverage emerging platforms to engage consumers and drive conversion across e-commerce and retail.
  

• Analyze campaign performance and optimize strategies to exceed KPIs and ROI targets.
  

P&L Ownership:

• Own the brand P&L for the U.S. market, driving profitable growth and ensuring financial health.
  

• Manage selling expense budgets and resource allocation for maximum efficiency.
  

• Collaborate with Sales to drive best-in-class customer support and account planning, leveraging sales data, insights, etc. to identify new marketplace opportunities and shopper trends to drive profitable growth .
  

Forecasting:

• Partner with Finance, Sales, and Demand Planning to develop and manage annual and monthly forecasts, ensuring accuracy and alignment with business objectives
  

Market Analysis and Insights:

• Stay ahead of market trends and consumer behaviors, anticipating the needs of omnichannel beauty customers and championing the end consumer in all initiatives.
  

• Lead market intelligence efforts, leveraging POS data, Nielsen, Circana , Profitero , and other sources to identify trends and opportunities.
  

• Translate insights into actionable strategies and communicate findings to senior leadership and cross-functional teams.
  

Cross-Functional Team Leadership :

• Lead and influence agile cross-functional teams including Creative, Integrated Marketing, Sales, Finance, Supply Chain, and external agency partners to deliver seamless execution of brand initiatives.
  

• Act as the primary point of contact for U.S. brand strategy, ensuring collaboration and alignment across departments.
  

• Facilitate regular cross-functional meetings to communicate priorities, resolve challenges, and maintain accountability for deliverables.
  

Skills needed to be successful in this role:

• Strong leadership skills and results oriented mindset
  

• Proven track record of P&L ownership and delivering profitable growth
  

• Experience in turning data into insights that drive creative marketing solutions and strategies
  

• Excellent project management skills with ability to manage multiple projects at one time
  

• Able to manage cross-functionally and across an organization
  

• Excellent communication, presentation, and interpersonal skills including working with and presenting to upper management along with retailers in prestige/mass channels
  

• Supervisory experience
  

• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)
  

Minimum Qualifications:

• Bachelor's Degree
  

• 8+ years of progressive marketing experience in the consumer products/beauty arena
  

• Authorized to work in the United States on a full-time basis
  

Preferred Qualifications:

• MBA in marketing and management
  

In Massachusetts, the standard base pay range for this role is $ 111,791.61 - $ 139,739.51 annually. This base pay range is specific to Massachusetts and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.

Benefits: Salary + Bonus , Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.

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For more information about Helen of Troy, visit www.helenoftroy.com . You can also find us on LinkedIn , and Glassdoor .

Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thoughts, cultures, and backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.

We will provide individuals with disabilities with reasonable accommodations to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000.

Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June - many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.

At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.

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