Senior Content Strategist
ICU Medical

Job Description

Position Summary

The Senior Content Strategist connects the dots between commercial goals and the content created to support them. This role ensures our messaging aligns with audience needs, brand voice, and strategic commercial priorities-defining what we say, who we say it to, where it lives, and how it all works together. The ideal candidate brings creative insight, strategic thinking, and a strong ability to translate complex objectives into clear, actionable content plans that deliver measurable impact. This role supports global commercial priorities and requires core working hours aligned to U.S. time zones for real-time collaboration.

Essential Duties & Responsibilities

• Lead and own content strategies for product launches, campaigns, market education, and other initiatives
• Collaborate with Sales and Marketing to identify messaging gaps and content opportunities
• Define content types, channels, and formats needed across customer journeys
• Help Account Service shape creative briefs that are insight-driven, audience-specific, and goal-oriented
• Own content calendars and lifecycle plans, including evergreen and content repurposing
• Manage corporate brand-level content efforts including thought leadership, industry celebrations, and storytelling
• Serve as the content subject matter expert, providing clear guidance on content purpose, priorities, and planning
• Establish content frameworks and messaging architecture that ensure consistency across regions, products, and channels
• Partner with Analytics and Commercial teams to define KPIs, measure content performance, and optimize strategy based on insights
• Influence and align senior stakeholders around content priorities, trade-offs, and investment decisions

Knowledge & Skills

• Deep understanding of content strategy and customer journey stages
• Strong collaboration and communication skills to align stakeholders
• Ability to distill complex medical and technical information
• Experience building and managing editorial calendars and integrated content plans
• Familiarity with SEO, campaign planning, and performance measurement
• Creative thinking paired with business acumen and commercial savvy
• Demonstrated ability to translate business objectives into measurable content strategies tied to revenue, pipeline, or market growth
• Experience operating in global or multi-regional environments with brand governance oversight
• Executive-level presentation and storytelling skills

Minimum Qualifications, Education & Experience

• Must be at least 18 years of age
• High School Diploma required
• Bachelor's degree from an accredited college or university in Marketing, Communications, Life Sciences, or related field is preferred
• 5+ years of progressive experience in content strategy, content marketing, or strategic marketing communications roles
• Experience leading cross-functional initiatives and influencing senior stakeholders required
• Experience in regulated, healthcare, medical device, or life sciences industries preferred

Work Environment

• This is largely a sedentary role.
• Typically requires travel less than 5% of the time

About Us

ICU Medical has consistently provided you with clinical innovations that help solve real-world challenges.

With the acquisition of Hospira Infusion Systems in 2017 and Smiths Medical in 2022, we are now a global market leader with a complete line of clinically-essential IV therapy and high-value critical care products for hospital, alternate site, and home care settings.

We're ready to bring you consistent quality, innovation, and value in more areas than ever. Our focus allows us to bring you:

• Dedicated and non-dedicated IV sets and needlefree connectors clinically proven to provide an effective barrier against bacterial transfer and colonization.
• The industry's broadest IV smart pump offering covering large volume, pain management, and ambulatory needs.
• IV medication safety software providing full IV-EHR interoperability with the highest customer satisfaction and compatibility with more EHR systems than any other company.
• Significant US IV solutions manufacturing and supply capabilities.

This role is based remotely; the incumbent may be remote in any state other than Colorado; California; Connecticut; Montana, Maine or New York.

ICU Medical EEO Statement:

ICU Medical is committed to being an Equal Opportunity Employer. We ensure that all qualified applicants receive fair consideration for employment regardless of race, color, nationality or national origin, ethnicity, sex, gender, religion or belief, marital or civil partnership status, sexual orientation, pregnancy or maternity, age, disability, or protected veteran status.

If you are an individual with a disability and need reasonable accommodation to participate in the employment selection process, please contact us at humanresources@icumed.com. We are committed to providing equal access and opportunities for all candidates.

ICU Medical EEO Policy Statement

Know Your Rights: Workplace Discrimination is Illegal Poster
ICU Medical CCPA Notice to Job Applicants

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