Specialist, Digital Marketing
American Bureau of Shipping (ABS)

The Digital Marketing Specialist will be responsible for developing and executing digital channel programs for ABS, increasing brand awareness, developing a robust community of clients by promoting company products, services or events, and driving prospects to conversions through appropriate technology platforms. Part of a cross-functional Digital Marketing and Media Relations team, this role reports to the Digital Marketing Manager and coordinates email marketing lists, event workflows, and paid search campaigns and publishes content to multiple digital channels to drive effective customer-facing experiences and elevate the ABS brand. The Digital Marketing Specialist is to have a proven track record working with digital marketing channels, as well as a depth of hands-on experience using digital tools to easily deliver digital tactics without any technical assistance.

What You Will Do:

• Collaborates with cross-functional teams to develop communication plans that utilize email automation and marketing platforms. social media channels.
• Leads the strategy, execution, and continuous optimization of all Google Ads and paid search initiatives to drive traffic SEO initiatives to drive organic growth, improve search rankings, and maximize visibility across digital channels.
• Monitors and evaluates trends, data, usage, competitors and market/business conditions; recommends and executes on approaches to improve effectiveness of ABS digital marketing strategies
• Executes email campaigns, event registration forms, and event landing pages, working closely with Strategic Marketing Managers. Supports digital team with deployment across channels, including the corporate website, email campaigns, press releases, blog posts, paid display/search advertising, and interactive media.
• Creates and maintains email marketing list and segments to ensure database health and targeted communication. Provides cross-functional digital marketing support with the corporate website, content management system and email marketing.
• Innovates with new digital marketing tools and tactics to offer new and compelling content or media or digital channels.
• Supports consistency of message across multiple channels.
• Adheres to digital privacy compliance regulations on projects.
• Collaborates with the Digital Marketing Manager, business units and other staff functions to advance ABS marketing automation social media practices and programs.
• Build positive relationships across organizations that foster a strong work environment.

What You Will Need:

Education and Experience

• Bachelor's degree in Business, Communications, Advertising, or a related field.
• 2 - 5 years of experience related to communications or public relations.

It Would Be Nice If You Had:

Google AdWords certification or Google Analytics certification preferred

Knowledge, Skills, and Abilities

• Digital Marketing experience with an organization with global operations.
• Hands-on experience using marketing automation software, event registration platforms, and Google Ads management tools. enterprise social media software, including enterprise marketing automation software, Adobe Creative Suite, Photoshop, webinar platforms, and enterprise content management systems.
• A sound working knowledge of elements within MS Office is required. Expertise creating excel reports and PowerPoint presentations to communicate metrics and ROI.
• Experience with segmentation, list management, Google Ads, and campaign execution SEO, Google AdWords, Google Analytics, or enterprise content management systems is required. preferred.
• Strong interpersonal and team skills.
• Ability to develop a working knowledge of ABS Rules, Guides, statutory regulations, and related instructions, as well as the ABS Employee Safety Policy.

Reporting Relationships:

Reports to a Manager level position and has no direct reports.

ABOUT US

We set out more than 160 years ago to promote the security of life and property at sea and preserve the natural environment. Today, we remain true to our mission and continue to support organizations facing a rapidly evolving seascape of challenging regulations and new technologies. Through it all, we are anchored by a vision and mission that help our clients find clarity in uncertain times.

ABS is a global leader in marine and offshore classification and other innovative safety, quality, and environmental services. We're at the forefront of supporting the global energy transition at sea, the application of remote and autonomous marine systems, cutting-edge technical solutions, and many more exciting advancements. Our commitment to safety, reliability, and efficiency is ever-present, guiding our clients to safer and more efficient operations.

About Our Benefits

ABS Bureau proudly offers a variety of industry-leading benefits designed to enhance the life and well-being of our employees and their families. These benefits include, but are not limited to, medical insurance (PPO and HD), dental and vision insurance, Health Savings Account (HSA), Flexible Savings Account (FSA), life insurance, accidental death and dismemberment insurance, disability leave programs, parental leave program, paid holidays, and paid vacation time. The Company provides an Employee Assistance Plan (EAP) that offers support in personal wellness, including work-life services. ABS Bureau also offers a 401K plan with a generous company match, subject to plan requirements.

Equal Opportunity

ABS Bureau is committed to the equal employment opportunity of its employees and prohibits discrimination against any employee or qualified applicant based on race, color, creed, religion, national origin, sex, gender identity, age, disability, marital status, sexual orientation, citizenship status or veteran status, or other non-work-related characteristics that may be protected under the law of the Federal Government or specific state employment laws.

Notice

ABS and Affiliated Companies (ABS) will not pay a fee to any third-party agency without a valid ABS Master Service Agreement (MSA) authorized and signed by Human Resources. Any resume, CV, application, or other forms of candidate submission provided to any employee of ABS without a valid MSA on file will be considered property of ABS, and no fee will be paid.

Other

This job description is not intended, and should not be construed, to be an all-inclusive list of responsibilities, skills, efforts or working conditions associated with the job of the incumbent. It is intended to be an accurate reflection of the principal job elements essential for making a fair decision regarding the pay structure of the job. #ogjs

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