Sr. Analyst-CRM/Salesforce/Marketing Operations
Blue Cross Blue Shield of Michigan

Department Summary and Preferences

Responsibilities do not include building journeys within Salesforce Marketing Cloud, it does however require an understanding of consumer journeys and the requirements needed for other team members to build the journeys.

• Document and communicate project concepts, milestones and results leveraging the campaign business rules and project planning documents established to turn marketing strategies into actionable campaign journeys for the CRM team to begin development of Salesforce Marketing Cloud journeys.
• Identify, evaluate, recommend and implement changes to marketing campaign execution problems and improve effectiveness of transitioning go-to-market plans into actionable experiences for development into Salesforce.
• CRM experience and operational knowledge to develop targeting, testing and campaign experience business rules that will enable launch of net growth supporting D2C strategies.
• Identify and analyze campaign journey data and develop insights in support of marketing objectives.
• Analyze and recommend optimization of campaign user-stories within Marketing Cloud CRM to support net growth of D2C lines of business.
• Collaborate on the development and implementation planning of marketing campaigns that require transition of go-to-market plans or projects into Salesforce Marketing Cloud.

Responsible for leading the development and implementation of programs and strategies by identifying insights that enhance business decision making capability. This includes developing or changing workflows and implementing process improvements to enhance organizational products, programs and service to our customers.

• Identify and analyze operational data and develop insights in support of business objectives.
• Develop and improve work flows and business processes within defined areas to improve customer service, decrease operational costs and improve overall quality.
• Identify and/or analyze business problems and develop recommendations for solutions to problems.
• Collaborate with the team project manager and CRM subject matter experts in the development and implementation of projects to produce desired results within required delivery time frames.
• Document and communicate project concepts, milestones and results.
• Recommend and assist with implementing standard policies and procedures.
• Ensure that corporate compliance is communicated, implemented and monitored on an ongoing basis.
• Participate in systems testing, develop procedures/controls and provide recommendations for the ongoing improvement of the updated process.
• Provide support to internal departments and external entities by answering questions, supplying information and training.
• Create and present reports and presentations to display operational data and proposed business changes.

"Qualifications"

• Bachelor's Degree in a related field is preferred.
• Four (4) years of experience in a related field is required.
• Excellent analytical and problem-solving skills to identify, evaluate, recommend and implement changes to processes or procedures to address problems and improve departmental effectiveness.
• Organizational skills and ability to prioritize; must be able to lead multiple activities with varying timelines.
• Excellent verbal, written communication and interpersonal skills.
• Ability to lead and contribute to business unit and/or corporate projects.
• Proficient in Microsoft Office Suites.
• Ability to develop and maintain effective working relationships.

All qualified applicants will receive consideration for employment without regard to, among other grounds, race, color, religion, sex, national origin, sexual orientation, age, gender identity, protected veteran status or status as an individual with a disability.

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