Tier 3 Certified Program Lead & Media Strategy Expert
Stellantis

We're looking for a strategic, hands-on leader to drive dealer-level marketing performance across our OEM-certified ecosystem.
As the Tier 3 Certified Program Lead & Media Strategy Expert, you'll shape and govern our Tier 3 program-owning media strategy, data activation, and partner performance-while connecting OEM strategy to real dealer outcomes.

Key Responsibilities:
What You'll Do
• Lead and evolve the Tier 3 Certified Program across media, websites, data, and retail tools
• Own the Tier 3 media strategy across Paid Search, Paid Social, Programmatic (CTV/OTT), and automotive endemic platforms
• Drive data and identity activation (Epsilon, CDPs, tagging) across dealer websites and campaigns
• Establish closed-loop measurement from media - engagement - lead - sale
• Manage and optimize a network of certified partners, ensuring performance and compliance
• Increase dealer adoption through clear playbooks, training, and storytelling
• Deliver insights and optimization strategies across the full funnel

Our Benefits -- Designed with You in Mind

Comprehensive Health & Well-being Coverage
From your very first day, you'll have access to medical, dental, vision, and prescription drug coverage -- ensuring you and your family stay healthy and protected. Also, our Employee Assistance Program (EAP) offers confidential support for personal and professional challenges, always ready when you need it.

Family Building Benefit
We proudly support all paths to parenthood- including fertility and infertility treatments, adoption services, and gestational surrogacy.

Generous Paid Time Off
We believe in work-life balance. That's why we offer: 17+ paid holidays, including shut-down from December 24th through New Years Day every year. Vacation, float & wellbeing days, sick time and fully paid parental leave when your family needs you most.

Competitive Retirement Savings Plans
We help you plan for the future with:

• An employer match on contributions to your 401k, Roth, and Catch-Up plans
• An employer contribution, even if you don't contribute

Income Protection & Insurance Options
Benefit from both employer-provided and voluntary plan offerings, including life insurance, group accident, critical illness, etc. - supporting the needs of you and your family and ensuring peace of mind.

Company Vehicle Lease Program
Eligible employees and their immediate families can participate in the company vehicle lease program, providing access to Stellantis vehicles with insurance, maintenance, and unlimited miles included. Plus, take advantage of exclusive discounts on Stellantis products.

Support for Your Growth and Giving Back
We believe in investing in your future and your passions:

• Tuition reimbursement
• Student loan refinancing programs
• 18 paid volunteer hours each year to make a difference in your community

And so much more!
When you join us, you're not just building a career -- you're joining a company that supports you, inside and outside of work.

Basic Qualifications:

• Bachelors Degree Required
• Minimum 7 years in automotive digital marketing, Tier 3 media, or OEM program management
• Deep expertise in dealer-level media and co-op environments
• Strong understanding of the automotive ecosystem (web providers, endemic, agencies, data partners)
• Experience with data frameworks (Epsilon, CDPs, tagging strategies)
• Hands-on experience with Google Ads, Meta, programmatic, and analytics tools (GA4, CRM, Adobe)

Preferred Qualifications:

• Increased dealer participation in the Tier 3 Certified Program
• Improved media performance (lower CPL, higher ROAS, stronger conversions)
• Scaled adoption of data and measurement frameworks
• Measurable lift in VDPs, leads, and sales
• Reduced waste and improved alignment across Tier 1, 2, and 3

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