US Customer Marketing Senior Manager, Global Diagnostics
Zoetis

Location: Parsippany, NJ; Union City, CA; Remote possible.

Role Description

The US Customer Marketing Senior Manager, Global Diagnostics role is responsible for executing customer-focused marketing initiatives within the West US market, which is approximately $150 million in revenue. This role will develop and implement strategies to drive customer acquisition, retention, and engagement, ensuring Zoetis Diagnostics maintains a strong market presence. The role will work closely with sales teams to enhance field execution and support revenue growth through effective customer marketing programs.

This position will leverage customer insights, market data, and competitive analysis to tailor marketing programs that align with the unique needs of the US veterinary diagnostics market. The role will also support demand generation, customer education, and utilization strategies to maximize the value of Zoetis' diagnostic offerings.

This position partners closely with the marketing leadership team, sales leadership & area business managers within region.

Key Responsibilities

• Market-Specific Strategy: Develop and execute customer marketing strategies tailored to the US region ($150 million in revenue)

• Customer Acquisition & Retention: Lead initiatives to attract new customers and enhance retention through targeted programs.

• Sales Team Collaboration: Work closely with sales teams to ensure marketing initiatives effectively support field execution.

• Demand Generation: Drive demand generation campaigns, including digital marketing, events, and targeted outreach.

• Customer Insights & Segmentation: Conduct customer research and segmentation to optimize marketing initiatives.

• Marketing Program Execution: Implement marketing programs that drive engagement, utilization, and loyalty.

• Performance Measurement: Monitor and analyze marketing performance to refine strategies and maximize impact.

• Cross-Functional Collaboration: Partner with portfolio marketing, finance, and operations to align marketing activities with business objectives.

Key Skills and Qualifications

• Education: Bachelor's degree in Business, Marketing, Life Sciences, or related field; MBA preferred.

• Experience: 12+ years of sales and/or marketing experience in diagnostics, medical devices, or animal health, with a strong background in customer engagement.

• Customer-Focused Mindset: Proven ability to develop and execute marketing programs centered on customer needs.

• Sales & Marketing Collaboration: Strong track record of working closely with sales teams to drive commercial success.

• Analytical Skills: Experience in market analysis, customer segmentation, and performance measurement.

• Communication & Influence: Excellent communication skills with the ability to engage internal and external stakeholders.

• Project Management: Strong ability to manage multiple marketing initiatives and execute effectively.

Travel Requirement

Regular travel within the US as required.

The US base salary range for this full-time position is $129,000 - $209,000. Our salary ranges are

determined by role, level, and location. The range displayed on each job posting reflects the base pay target range

for new hire salaries for the position. Within the range, individual pay is determined by work location and additional

factors, including job-related skills, experience, and relevant education or training.

This position is also eligible for short-term incentive compensation.

This position is also eligible for long-term incentives.

In addition to compensation, Zoetis offers a comprehensive benefits package that supports the physical, emotional

and financial wellbeing of our colleagues and their families including healthcare and insurance benefits beginning

on day one, a 401K plan with a match and profit-sharing contribution from Zoetis, and 4 weeks of vacation.

Visit zoetisbenefits.com to learn more.

Full time

Regular

Colleague

Any unsolicited resumes sent to Zoetis from a third party, such as an Agency recruiter, including unsolicited resumes sent to a Zoetis mailing address, fax machine or email address, directly to Zoetis employees, or to Zoetis resume database will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search.

Notice: Zoetis Recruiters will contact candidates via email from an address ending in @zoetis.com and may also initially connect with candidates through LinkedIn, including LinkedIn InMail. Zoetis does not use Gmail, Outlook, Yahoo, or other web-based/generic email domains to communicate about job opportunities, interviews, or offers of employment. If you receive a recruitment-related email message claiming to be from Zoetis that does not come from @zoetis.com, please treat it as suspicious. For your security, do not reply, click links, open attachments, share personal or financial information, or send money in response to unexpected or questionable recruitment communications.

Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at zoetiscolleagueservices@zoetis.com to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at www.Zoetis.com/careers site, or (2) via email to/from addresses using only the Zoetis domain of "@zoetis.com". In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.